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How to exclude mobile devices from a display campaign

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all, I setup a display campaign and I want to target only laptops and desktops but I cant figure out how exactly to do that. That's what I get in managing devices

 

 

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1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: How to exclude mobile devices from a display campaign

Rising Star
# 2
Rising Star

Hi Michi,

 

Welcome to AdWords Community!

 

Firstly, you'll have to select 'Display Network Only - All Features' campaign type and then go to Settings>Devices. You'll find mobile devices as an option for Bid Adjustment, where you'll have to set -100%. This will reduce your bids by 100% and hence target Desktops, Laptops & Tablets. More about bid adjustments here.

 

Feel free to write back with questions.

 

Hope that helps,

Sumanth

 

 

Sumanth Sridhar

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: How to exclude mobile devices from a display campaign

Rising Star
# 2
Rising Star

Hi Michi,

 

Welcome to AdWords Community!

 

Firstly, you'll have to select 'Display Network Only - All Features' campaign type and then go to Settings>Devices. You'll find mobile devices as an option for Bid Adjustment, where you'll have to set -100%. This will reduce your bids by 100% and hence target Desktops, Laptops & Tablets. More about bid adjustments here.

 

Feel free to write back with questions.

 

Hope that helps,

Sumanth

 

 

Sumanth Sridhar

Re: How to exclude mobile devices from a display campaign

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hey, thanks, got it done. Thank you.

Re: How to exclude mobile devices from a display campaign

Rising Star
# 4
Rising Star
You're welcome Smiley Happy
Sumanth Sridhar

Re: How to exclude mobile devices from a display campaign

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Google doesn't allow negative numbers in bid adjustment section anymore. Any idea how to solve it now?

Re: How to exclude mobile devices from a display campaign

Badged Google Partner
# 6
Badged Google Partner
You don't add a negative number. It gives the option to select "Increase by" or "decrease by" and then you put in your percentage. If you select "decrease by" and type in 100%, then it will eliminate mobile traffic.