AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
3.6K members online now
3.6K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

How to create customer match (email) remarketing ads

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi Guys,

 

I have created Customer Match Audience List (email) for display re-marketing. I have created a re-marketing display campaign and I have added Customer Match Audience(email) to the campaign.

 

I am confuse to create ads for re-marketing campaign.

 

Do I create a general ads with select "text ad"

OR

Do I create a general ads with select "image ad"

OR

Do I select "Ad gallery" after create gmail ads.

2016-07-29_152650.png

2016-07-29_153115.png

 

 

 

What type of ads should i create for customer match (email) re-marketing campaign? Please explain me.

 

Please also suggest best option.

Thanks,

Pavan

Re: How to create customer match (email) remarketing ads

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hi Pavan,

You can create Text Ads and Image Ads (if you have the designer) otherwise, you can create display ads from Ad Gallery in Remarketing campaign. Gmail Ads only targetted in Gmail Ads campaign.

Thanks,
Anand

Re: How to create customer match (email) remarketing ads

[ Edited ]
Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

Hi Anand,

Customer Match Audience List (email) and upload email for display re-marketing.

In my point of view we can target only Customer Match Audience List means "Gmail" or Gmail Apps IDs.

Is I am right? So, In this condition which type of ads creation is perfect.

This does not matter of Text Ads, Image Ads & Ad Gallery. The question is in "Customer Match Audience List" Display re-marketing which type of I can create ads?

Re: How to create customer match (email) remarketing ads

Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆
Hi Pavan,

As you know, Customer Match is currently only available on Search, YouTube, and Gmail. It's not available on third-party sites on the Google Display Network.

For YouTube: add your Customer Match audience to you can serve "Online video" in Youtube campaign.
For Gmail: add your Customer Match audience to a "Display Network only" campaign that uses Gmail ads from the Ad gallery.


Thanks,
Anand

Re: How to create customer match (email) remarketing ads

Follower ✭ ☆ ☆
# 5
Follower ✭ ☆ ☆
Hi Anand,

This means: For Customer Match audience (email):

Should I create Gmail ads from the Ad gallery.

Not: Text Ads
Not: Image Ads

As I show in the above screenshot....


Re: How to create customer match (email) remarketing ads

Participant ✭ ☆ ☆
# 6
Participant ✭ ☆ ☆
Hi Pavan,

Yes, You can create Gmail Ads from Ad Gallery.

Thanks,
Anand