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How to create Rich Text Ads in GDN

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

It's been a long time I am searching for this solution. I want to create a rich text ad in GDN.

 

Please have a look to the below-following Image and help me asap.

Text GDN.pngText Image with Button below Ad

Regards

 

I really appreciate if anyone could help me with a proper solution.

 

Regards,

Syed

 

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Syed S
May 2016

Re: How to create Rich Text Ads in GDN

Rising Star
# 4
Rising Star

Hey Syed,

 

I meant that the image you've supplied are simply Text Ads rendered like a banner (but they aren't banner ads indeed).

 

I don't think that they're Rich Text Ads, since those usually appear along some image. They seem more like Magazine-Style Ads.

 

They look of those text ads are controlled by the publisher and you as Adwords advertiser don't have any control over how it appears. You can learn more and see examples of both of them here: 

Magazine-Style ads: https://support.google.com/adsense/answer/4455719?hl=en

Rich Media Text Ads: https://support.google.com/adsense/answer/6273998?hl=en

 

You can found a complete list on how Text Ads can appear on Display Network here:

https://support.google.com/adwords/answer/1722117?hl=en

 

Hope this helps.

_

 


Leandro Martinez | Basta1Click

View solution in original post

Re: How to create Rich Text Ads in GDN

Rising Star
# 2
Rising Star
Hi Syed, how are things?

This is just an Text Ad filling the space of a banner. By the time you've visited this website, there weren't any relevant banners to be presented to you so the Text won the auction and was adapted to it. There isn't a way to force Adwords to use this, and a manual action on this would be just to create Banner Ads looking just like that one. Not sure if that would help, but it's an idea.

Hope this helps.
_

Leandro Martinez | Basta1Click

Re: How to create Rich Text Ads in GDN

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hello Leandro,

Thanks for your reply.

No this are Rich Text Ads, not banner ads. The buttons you see in the Image are responsive.

One button one Text, another button another text.

See the attached images above for clarity.



Marked as Best Answer.
Solution
Accepted by topic author Syed S
May 2016

Re: How to create Rich Text Ads in GDN

Rising Star
# 4
Rising Star

Hey Syed,

 

I meant that the image you've supplied are simply Text Ads rendered like a banner (but they aren't banner ads indeed).

 

I don't think that they're Rich Text Ads, since those usually appear along some image. They seem more like Magazine-Style Ads.

 

They look of those text ads are controlled by the publisher and you as Adwords advertiser don't have any control over how it appears. You can learn more and see examples of both of them here: 

Magazine-Style ads: https://support.google.com/adsense/answer/4455719?hl=en

Rich Media Text Ads: https://support.google.com/adsense/answer/6273998?hl=en

 

You can found a complete list on how Text Ads can appear on Display Network here:

https://support.google.com/adwords/answer/1722117?hl=en

 

Hope this helps.

_

 


Leandro Martinez | Basta1Click

Re: How to create Rich Text Ads in GDN

Participant ✭ ☆ ☆
# 5
Participant ✭ ☆ ☆

Hi Syed,

 

Agree with Leandro, We can't control these type of ads from the AdWords campaign because this feature has introduced for Publishers.

 

Google has added an awesome new feature to the Google Display Network on August 06, 2015. This is automatically convert text ads into image ads! 

 

Please find below the some important facts and how it works.

 

  • This ad type runs on text + image and image only inventory.
  • A logo (from Google+) is paired with this ad layout to add further brand and aesthetic value.
  • Publishers (means Placement sites owner) don't have control over the color of this ad type.
  • This Ad Type color is decided on the basis of primary & secondary colors of the logo used by the advertisers.


These are the important factors for convert a text ad to image:

 

  • CTR
  • Cost/Conversions  
  • Conversion Rate
  • Landing page well time (Loading Time)

Google only use the ‘richer text’ (image) ad type in text+image and image-only slots and only when the predicted CTR model proves that for that advertiser and publisher the CTR increases when using that ad type.”

 

Google Display Network text ads are optimized across 3 ad types: simple text, richer text, and native text. Google select the ads according to Ad Performance which always give you maximum revenue.

 

Richer Text Image Ads - Google select the logo from a verified G+ account. If G+ account is not verified then Google will not run a richer text ad.

 

Native Text Image Ads, Google cross check the G+ account and if that is not found then Google use a third-party image repository to contextually pair a relevant image.
Colors for the richer text ads are pulled from the primary and secondary colors of the logo.(Already mentioned above) In the future, Google will allow customers to define their own colors.

 

Please go through the mentioned URL for more details - http://adsense.blogspot.in/2015/08/increasing-advertiser-competition.html

 

Thanks,

Anand

Re: How to create Rich Text Ads in GDN

Top Contributor
# 6
Top Contributor

As already said, it's a text ad which has won the placement for image ad.

 

Try including one or two text ads in your image ad adgroup with almost the same bid. This way your text ads compete well with the image ad slots and hence the chances for them to appear the way you referred above increases dramatically.

 

Thanks
Ratan Jha
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