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How to correctly add "." as variable to destination url

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# 1
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I am trying to add my ad copy to the URL in order to pass it on to our CRM system.

 

Some ad copys includes characters like "." and "&". The proper HTML escaped format of "." is "." - but I can't use that since it will break variable since it has an & in it. Any suggestions how to pass in a "." as part of a variable?

 

I tried ValueTrack but they don't have a variable that passes is ad-copy.

1 Expert replyverified_user

Re: How to correctly add "." as variable to destination url

Top Contributor
# 2
Top Contributor

Hi luckychild305,

 

You should be URL encoding this, not HTML encoding. URL encoding, I'm sure you know, is a percent sign followed by the hexadecimal value of the character. Use %2E for a period, %26 for an ampersand.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords