How to change the remarketing audience of a campaign?
I've got a campaign setup which has been running for a while and re-markets to everyone who's visited my website. I've setup a new audience as I want to exclude certain visitors from the list, but I can't work out how to change the audience of a campaign in AdWords? Can I only do it by setting up a new campaign?
Re: How to change the remarketing audience of a campaign?
Hi @Pete S you'll need to create a new Remarketing list called a "custom combination", then replace your existing list in the Targeting settings for the Campaign. Simply put, the custom combination will be all of the people on your old list, and NONE of the people on your new list. Use this in your Campaign and you should be done.
More about custom combination lists: https://support.google.com/adwords/answer/2549111?hl=en