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How to automate key PPC functions?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I want to automate keyword segmentation , grouping

and ad group creation.


We have to do this for 100s of clients in different locations and different industries.

What is the best way to do this?

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: How to automate key PPC functions?

Top Contributor
# 2
Top Contributor

Hi,

 

Although I do not currently execute anything like this, I do have two suggestions for you to explore:

 

1.  AdWords Scripts - https://developers.google.com/adwords/scripts/

2.  AdWords API - https://developers.google.com/adwords/api/ - the API actually has it's own forum you can check out here:  https://developers.google.com/adwords/api/

 

Hope this helps!

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: How to automate key PPC functions?

Top Contributor
# 2
Top Contributor

Hi,

 

Although I do not currently execute anything like this, I do have two suggestions for you to explore:

 

1.  AdWords Scripts - https://developers.google.com/adwords/scripts/

2.  AdWords API - https://developers.google.com/adwords/api/ - the API actually has it's own forum you can check out here:  https://developers.google.com/adwords/api/

 

Hope this helps!

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: How to automate key PPC functions?

Top Contributor
# 3
Top Contributor

Hi,

 

A small addition to what Tom said above. You might consider looking at the automated rules and Adwords Editor for bulk uploads in your client's accounts.

 

My 2 cents!

Pankaj