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How to add Negative Keywords longer than 80 characters?

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# 1
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I want to add negative keywords to some of my campaign which are longer than 80 characters. I don't know that google don't accept keywords which are longer than 80 characters, i found this keywords while doing search term reports.


Let me know how to solve this matter.



1 Expert replyverified_user
Marked as Best Answer.
Accepted by MosheTLV (Top Contributor)
September 2015

Re: How to add Negative Keywords longer than 80 characters?

Top Contributor
# 2
Top Contributor



It's not necessary to add whole query as a negative keyword if there are limitations in terms of character limit. Rather you can identify the core search term (out of the long search query) which could give rise to number of other irrelevant terms as per your business and include that term as negative keyword at ad group or campaign level depending upon what is best.

You could also think of adding that term in exact, phrase or broad match type as negative based on the permutation/combination of search terms which makes more sense.


Just a thought!