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How to Target New Customers Only through Remarketing?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have a problem with setting up the campaigns only for the users from the remarketing lists.


I set up a separate Search Network with Display campaign, and in the tab 'Audience' I chose the remarketing lists I'm interested to advertise for. Also in the tab 'Keywords' I set the long list of keywords I with to target by in this campaign. 


But nevertheless the campaign is not limited by only remarketing lists and the ads are shown for all users by the selected Keywords in the Search Network. 


How can I limit the Campaign only by remarketing list + the  and not to show the ads for anyone else?



1 Expert replyverified_user

Re: How to Target New Customers Only through Remarketing?

Badged Google Partner
# 2
Badged Google Partner


The Remarketing list should be set up in DISPLAY ONLY Network and Choose Remarketing the secondary feature in your setup. Then follow the same things you already did.


Your issues was the wrong initial setup



Marked as Best Answer.
Accepted by topic author Олег Р
September 2015

Re: How to Target New Customers Only through Remarketing?

Top Contributor
# 3
Top Contributor

Hi Олег Р, you can run Remarketing lists on Search Campaigns so long as the list has enough members.


To show your Ads only to people on the list you need to change the bidding option when creating your Interests & Remarketing target.  The default option is "Bid Only" which means the Remarketing list is used only to allow for bid adjustments, e.g. +10% for anyone on the list.  However, if you use "Target & Bid", Ads will be restricted to people on the list, which I think is what you want.




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