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How to Perform A/B Testing in Google Adwords? Please suggest the steps in latest 2017 adwords model.

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Accepted by MosheTLV (Top Contributor)
June 2017

Re: How to Perform A/B Testing in Google Adwords? Please suggest the steps in latest 2017 adwords mo

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# 2
Top Contributor

Hi,

 

There are multiple ways that you can implement A/B testing in AdWords. The most obvious solution would be Experiments. This feature lets you test and measure changes made in your AdWords account. The changes can be tested in parallel to your current campaigns so that you have close to a true A/B test. Outside of experiments, it's very easy to setup A/B tests for ad copy and landing pages. You can create multiple ads per ad group although only one ad can show at a time. Setup the Ad Rotation Settings to optimize to your goal (clicks or conversions) and AdWords will test your ads against each other until a winner is determined and full-scaled, more or less.

 

Hope that helps,

Jim Vaillancourt, AdWords Top Contributor, LinkedIn
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
June 2017

Re: How to Perform A/B Testing in Google Adwords? Please suggest the steps in latest 2017 adwords mo

Top Contributor
# 2
Top Contributor

Hi,

 

There are multiple ways that you can implement A/B testing in AdWords. The most obvious solution would be Experiments. This feature lets you test and measure changes made in your AdWords account. The changes can be tested in parallel to your current campaigns so that you have close to a true A/B test. Outside of experiments, it's very easy to setup A/B tests for ad copy and landing pages. You can create multiple ads per ad group although only one ad can show at a time. Setup the Ad Rotation Settings to optimize to your goal (clicks or conversions) and AdWords will test your ads against each other until a winner is determined and full-scaled, more or less.

 

Hope that helps,

Jim Vaillancourt, AdWords Top Contributor, LinkedIn
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

How to Perform A/B Testing in Google Adwords? Please suggest the steps in latest 2017 adwords model.

Top Contributor
# 3
Top Contributor

Hi @Harsha S,

 

You already have great suggestions for A/B testing.

If you are facing issues with the AdWords new interface, you can switch to the older one by clicking the 3 vertical dots.


Regards
Archit, AdWords Top Contributor, Community Profile
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