AdWords
2.1K members online now
2.1K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

How to Budget Correctly?

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

Hi,

 

I have an ad spend budget of X amount per month. I am just wondernig how best to spend this...

 

Are there any best practice or tools even to help with monthly budgeting and forcasting for a search campaign?

 

At the moment I am using Google keyword Tool to get rough estimates of CPC's with that info I then calculate

 

Keyword A CPC = X therefore 100 clicks by X = Y

Keyword B CPC = X thefore 100 clicks by X = Y

& so on...

 

I have also been using the traffic estimator tool but I don't really find this tool useful or that accurate (maybe I am wrong but I don't think it's accurate).

 

Thanks.

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author GlenBob
September 2015

Re: How to Budget Correctly?

Top Contributor
# 2
Top Contributor

Hi GlenBob

You basically do what most of us do. (Including "not counting" much on the traffic estimator.. Smiley Wink)

However, I do keep an eye on spending and on the "real average CPC", during the first two weeks of the campaign, to make sure that I did not underestimate the daily budget.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author GlenBob
September 2015

Re: How to Budget Correctly?

Top Contributor
# 2
Top Contributor

Hi GlenBob

You basically do what most of us do. (Including "not counting" much on the traffic estimator.. Smiley Wink)

However, I do keep an eye on spending and on the "real average CPC", during the first two weeks of the campaign, to make sure that I did not underestimate the daily budget.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: How to Budget Correctly?

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭
OK that's cool I just thought there may be some tool that I was unaware of. Cheers!

Re: How to Budget Correctly?

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆
I wrote a tool for that very problem: www.siteownernews.com/ppc_tools/