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How to A/B test for large accounts?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi guys,


Would really appriciate any input on the matter. 


I've run an a/b test on a lagre account I manage. Now I want to check the results and see what ads are performing well, and choose correctley. My issue is that the campaign I've tested has over 5000 ads.


Do any of you have a better way of checking the better performing ads than utilizing a pivot table in Excel?




1 Expert replyverified_user

Re: How to A/B test for large accounts?

Google Employee
# 2
Google Employee

Hi Aleksander,


Thank you for posting your question on our community forum. Have you tried using Adwords Editor for checking your ad performance in bulk? 

AdWords Editor is a free, downloadable Google application for managing large AdWords accounts efficiently. Download your campaigns, make changes with powerful editing tools, then upload the changes to AdWords. You can download it from this link.