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How long does it take for a user to be added to a remarketing audience?

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We have a display remarketing campaign set up that offers visitors a 20% discount. The campaign excludes visitors who converted in the last 30 days.

A customer contacted us because right after they made a purchase they were offered the advertised discount. This annoyed them because they just paid full price and we had to refund them the difference.

How long would it take for a converter to be added to the conversions list and then be excluded from the campaign?

Thank you.

1 Expert replyverified_user

How long does it take for a user to be added to a remarketing audience?

Top Contributor
# 2
Top Contributor

@David T;

>>"Visitors are added to a remarketing list within seconds after visiting a webpage with a remarketing tag. Every time someone visits a webpage containing this tag, the visitor's timestamp is updated so the person remains on the list for the amount of time specified by the membership duration.

https://support.google.com/adwords/answer/2472738?hl=en

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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How long does it take for a user to be added to a remarketing audience?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Moshe, thanks so much for replying.

 

Does it also work the same way for behavioural lists? In our case when a user converts they should then be excluded from the campaign. Would that also happen in a matter of seconds?

 

If so we need to further investigate how they could still see the remarketing advertisement if they should've been excluded.

 

Kind regards.

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Accepted by topic author David T
December 2016

How long does it take for a user to be added to a remarketing audience?

Top Contributor
# 4
Top Contributor

@David T;

I don't know if this would be in seconds, minutes, or a few hours, but the list should be updated fairly quickly. I would check to see if the user is not listed on several lists and actually not excluded.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’