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How does location targeting work

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I understand how to use location targeting but I want to understand how is works, the technical side of it. Why can you not target by city and town but only country in some areas e.g counties in Africa? Why does targeting by radius not work in countries where targeting by city is not available?

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: How does location targeting work

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi Wayne,

Below are several links you may find useful regarding AdWords Location Targeting.  While I cannot definitely answer why different targeting features are available in different countries, my guess is that you cannot go as granular in some countries as others due to Audience size.  For example, there are more connected internet searchers in say Chicago, IL vs a remote area in Africa.

 

AdWords Location Targeting

Target Ads to Geographic Locations

Advanced Location Options

How Ads are Matched to Geographic Locations

Location Target Types by Country

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: How does location targeting work

[ Edited ]
Top Contributor
# 3
Top Contributor

Though I'm not a Google engineer if I had to guess I'd say that Google does not have enough data for those countries.

Targeting varies significantly across countries, with US being the most sophisticated, AFAIK. For instance, zip code targeting is not available in some EU countries that I do business with, but is available in the US.

They use various signals to detect your location, such as your provider IP, your phone location if you've enabled it, etc. Most likely, since internet penetration in Africa is not that high, compared to other countries, you don't have many options.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: How does location targeting work

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi Wayne,

Below are several links you may find useful regarding AdWords Location Targeting.  While I cannot definitely answer why different targeting features are available in different countries, my guess is that you cannot go as granular in some countries as others due to Audience size.  For example, there are more connected internet searchers in say Chicago, IL vs a remote area in Africa.

 

AdWords Location Targeting

Target Ads to Geographic Locations

Advanced Location Options

How Ads are Matched to Geographic Locations

Location Target Types by Country

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: How does location targeting work

[ Edited ]
Top Contributor
# 3
Top Contributor

Though I'm not a Google engineer if I had to guess I'd say that Google does not have enough data for those countries.

Targeting varies significantly across countries, with US being the most sophisticated, AFAIK. For instance, zip code targeting is not available in some EU countries that I do business with, but is available in the US.

They use various signals to detect your location, such as your provider IP, your phone location if you've enabled it, etc. Most likely, since internet penetration in Africa is not that high, compared to other countries, you don't have many options.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.