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How does keyword match type affect quality score and CPC?

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# 1
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I've only single keyword "payment gateway" setup for an ad.

I assume an user is typing only "payment gateway" in google search and clicks the ad.

 

What'd be the difference in the quality score of my ad in case I use this keyword as broad, exact and phrase match?

 

How cost of click will differ in case of each match type of the keyword "payment gateway"?

 

 

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Accepted by Theresa_Zook (Rising Star)
September 2015

Re: How does keyword match type affect quality score and CPC?

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# 2
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Hey Utilitiesindia,

 

There is an "exact" answer for you in this link: http://support.google.com/adwords/bin/answer.py?hl=en&answer=68095 :-)

 

And the highlights: "Match type does not directly impact Quality Score. Below we'll explain how match type and Quality Score interact with first page bids and ad position."

 

Good luck,

 

Asaf

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Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Rising Star)
September 2015

Re: How does keyword match type affect quality score and CPC?

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

Hey Utilitiesindia,

 

There is an "exact" answer for you in this link: http://support.google.com/adwords/bin/answer.py?hl=en&answer=68095 :-)

 

And the highlights: "Match type does not directly impact Quality Score. Below we'll explain how match type and Quality Score interact with first page bids and ad position."

 

Good luck,

 

Asaf

Re: How does keyword match type affect quality score and CPC?

Participant ✭ ✭ ☆
# 3
Participant ✭ ✭ ☆

PS

 

- I recommend that you'll try all the match types in the same AdGroup - and check the results.

 

There is a big chance that you'll notice that one match type gives you the best QS / CTR / Conversion rate....

 

Cheers,

 

Asaf

Re: How does keyword match type affect quality score and CPC?

Top Contributor
# 4
Top Contributor

Hello utilitiesindia;


This topic (as well as various aspects of it), has been extensively discussed in many threads on the community. Run a quick search (using the search box), and you will find dozens. I picked a few that I urge you to read:

 

 




Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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