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How does 'display keyword' match-type work in the display network?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

For example, how does google determine which pages have phrase and exact match types, when targeting contextually?

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Marked as Best Answer.
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Accepted by JoMo (Google Employee)
September 2015

Re: How does 'display keyword' match-type work in the display network?

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

Hi Leo2015,

 

The keywords used on the display network are considered broad match. You are able to add negative to help reduce the chance of your ads appearing on sites with those terms in them.

 

Here is a link about the match types on the display network

View solution in original post

Marked as Best Answer.
Solution
Accepted by JoMo (Google Employee)
September 2015

Re: How does 'display keyword' match-type work in the display network?

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

Hi Leo2015,

 

The keywords used on the display network are considered broad match. You are able to add negative to help reduce the chance of your ads appearing on sites with those terms in them.

 

Here is a link about the match types on the display network

Re: How does 'display keyword' match-type work in the display network?

Top Contributor
# 3
Top Contributor

Hello Leo2015;

To add to purefzz' answer; on the display network Google uses contextual targeting to match a theme of keywords with the content of the relevant pages. "contextulal " is related / depended on the content.  Meaning:  beyond the exact intent. 

Thus; to get that you need  to use synonyms and related word, i.e "broad match"

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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