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How does Google categorises YouTube pages for the display network?

mg
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# 1
mg
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I think I understand the basic principles of a display network campaign for websites.

However, how I am not 100% clear of how that applies to YouTube, which is also a DN.

 

If my understanding is correct, google matches your campaign keywords against website keywords. However, how does Google categorises Youtube pages? Does it only use the keywords and category used by the YouTube page creator?

 

Thanks

1 Expert replyverified_user

Re: How does Google categorises YouTube pages for the display network?

Top Contributor
# 2
Top Contributor

Hello mg;

As on other sites on the DN, Google finds relevant pages on YouTube, using contextual targeting: Finding relevant pages on YouTube with content that best matches the theme of keywords on your list.

 

 

Read more:

About contextual targeting

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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