AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4.3K members online now
4.3K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

How do I make my ad appear at the top of the search page not the bottom?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My ad is working well, but it appears at the bottom of my chosen search page. I am working in a relatively specialised area where traffic is pretty low. How do I make it appear at the top of the page?

Thanks

John

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: How do I make my ad appear at the top of the search page not the bottom?

Top Contributor
# 2
Top Contributor

Hi John,

 

Welcome to the forum Smiley Happy

 

In order to try and achieve the top ad ranking for your Google ads, you need to achieve certain criteria like high relevance and consistent performance of your ads in the past. Read this article in order to see how you can try and conquer that position.

 

Hope that helps!

Pankaj

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: How do I make my ad appear at the top of the search page not the bottom?

Top Contributor
# 2
Top Contributor

Hi John,

 

Welcome to the forum Smiley Happy

 

In order to try and achieve the top ad ranking for your Google ads, you need to achieve certain criteria like high relevance and consistent performance of your ads in the past. Read this article in order to see how you can try and conquer that position.

 

Hope that helps!

Pankaj

Re: How do I make my ad appear at the top of the search page not the bottom?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Excellent - thanks Pankaj.

This does answer some of the questions.

Do you know whether there are any special techniques for fairly low traffic pages?

John

Re: How do I make my ad appear at the top of the search page not the bottom?

Explorer ✭ ☆ ☆
# 4
Explorer ✭ ☆ ☆

How long has your campaign been running? Whenever I start up a new one, my ads appear at the bottom of the page for awhile and then they move up. I think it has something to do with Google gathering enough data to determine what your quality score and ad rank should be.

Re: How do I make my ad appear at the top of the search page not the bottom?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thanks Fnippy.

My campaign has been running about 1 month. Is that enough time? Or do I have to wait longer? If so how long do you suggest?

John

Re: How do I make my ad appear at the top of the search page not the bottom?

Top Contributor
# 6
Top Contributor

Hi John,

 

Relevancy is the key to success as per my thoughts which I have learnt during my tenure with Google Adwords.

 

So, keep working hard for this metric and make sure you have the basics right on target.

 

Continuous optimization with excellent CTR will take your Adwords account to the next level.

 

One very important point I would like to raise here is that achieving top position above search engine results is not always fruitful in terms of your ROI. You actually need to find out the exact converting position which can be to the right side as I have seen with my accounts. So keep focussing and come back to the forum with your questions. We all will be more than happy to address them.

 

Cheers!

Pankaj