How do I create and target specific ads when the keywords overlap?
For example, I want to create ads for two keywords groups.
1. "spanish curriculum"
2. "elementary spanish curriculum" and "spanish curriculum for elementary"
I want to have a broader range of ads for the first group and a more narrow group of ads for the second.
More specifically, whenever someone searches for "elementary spanish curriculum" or "spanish curriculum for elementary" I want my ads with the words elementary, spanish, curriculum to appear BUT when they only search for "spanish curriculum" I want the ads associate with that group to appear.
Will the overlap result in duplicate keywords and competing ads?
Should I simply add -elementary to the "spanish curriculum" group and then create the second group as a separate keyword group?
Re: How do I create and target specific ads when the keywords overlap?
First thing, make your keywords BMM. Then add a negative to the non-elementary ad group.
AdGroup #1 (spanish curriculum)
AdGroup #2 (elementary spanish curriculum
+elementary +spanish +curriculum
+spanish +curriculum for +elementary
In the second group, both keywords are roughly equivalent and you may not need both.
After your campaign has been running for a little bit, run a search terms report on each ad group. Add keywords that perform well (in volume) as phrase and/or exact match. For queries that did not perform well, consider adding negative keywords and be mindful of the match types of these negative.
Best of Luck!