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How do I change my campaign from charging per click to impressions

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# 1
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1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: How do I change my campaign from charging per click to impressions

[ Edited ]
Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

HI there

 

Welcome to the AdWords community :-)

 

The following link contains information and also a great video demo on how to change your bidding from cpc to cpm-

 

Determining a bid option based on your goals

 

I hope this helps you

 

Kind regards

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: How do I change my campaign from charging per click to impressions

Top Contributor
# 4
Top Contributor

Hello and welcome,

 

In order to switch from Cost per Click bidding to Cost per Thousand Impression or CPM bidding, you need to make the changes in campaign settings like this:

 

Bidding.jpg

 

Find more details about CPM bidding here: https://support.google.com/adwords/answer/2630842?hl=en

 

Also note that this is applicable only for Google Display Network.

 

Hope that helps!

Pankaj

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: How do I change my campaign from charging per click to impressions

[ Edited ]
Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

HI there

 

Welcome to the AdWords community :-)

 

The following link contains information and also a great video demo on how to change your bidding from cpc to cpm-

 

Determining a bid option based on your goals

 

I hope this helps you

 

Kind regards

 

Re: How do I change my campaign from charging per click to impressions

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆

You need to target Display Network in order to setup a CPM only campaign. On search network you can only have CPC campaigns.

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: How do I change my campaign from charging per click to impressions

Top Contributor
# 4
Top Contributor

Hello and welcome,

 

In order to switch from Cost per Click bidding to Cost per Thousand Impression or CPM bidding, you need to make the changes in campaign settings like this:

 

Bidding.jpg

 

Find more details about CPM bidding here: https://support.google.com/adwords/answer/2630842?hl=en

 

Also note that this is applicable only for Google Display Network.

 

Hope that helps!

Pankaj