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How can i target users based on their profession

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

Hi, I am trying to create a display network target group of Doctors, mainly eye care specialists. Since there are no normal targeting method available, I tried creating custom affinity audience but it also is not working. Other than using custom placements and keywords is there any method to target users based on their profession?

3 Expert replyverified_user
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Accepted by topic author Jithin C
September 2015

Re: How can i target users based on their profession

Top Contributor
# 6
Top Contributor

Hi Jithin,

 

As Moshe suggested, targeting by placements would be more advisable in such a scenario. A combination of related topics with keywords can be experimented as well. Some of the topics to experiment can be -

 

Google AdWords.png

 

My two cents.

 

Thanks
Ratan Jha


About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.

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Re: How can i target users based on their profession

Rising Star
# 2
Rising Star

Hi,

 

Have you tried in market audience list to segment users from their job categories? Pls refer following screenshot.

 

 

Capture.JPG

Re: How can i target users based on their profession

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭
Thanks Nisal, But I think this targets people searching (in market) for jobs in particular professions. What i need is to target people working on specific profession.

Re: How can i target users based on their profession

Rising Star
# 4
Rising Star

Oh got your point. I'm not so sure whether it's possible or not. Let's see anyones else have feedback on this. as far as I know there are no option to target specific job title here 

Re: How can i target users based on their profession

Top Contributor
# 5
Top Contributor

I would be hard to target  users in this field (especially  a sub category in medicine)  based on interests. The closet targeting method would be to target by topics or placements (i.e.  Pages with content those users - based on their profession are likely to visit.   Ask your client to provide  a list of 10-20 leading websites / blogs in the field and target these placements.)

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by topic author Jithin C
September 2015

Re: How can i target users based on their profession

Top Contributor
# 6
Top Contributor

Hi Jithin,

 

As Moshe suggested, targeting by placements would be more advisable in such a scenario. A combination of related topics with keywords can be experimented as well. Some of the topics to experiment can be -

 

Google AdWords.png

 

My two cents.

 

Thanks
Ratan Jha


About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.