AdWords
3.4K members online now
3.4K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

How can I target a specific location by avoiding Adwords limitations?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I want to target a specific location within a city with a large popultion. I have some specific postal codes that I want to target, but Adwords does not support targeting by postal code in the country I want to reach for some reason. I would just use radius targeting, but none of the areas areas (postal codes) I want to target has a radius of at least 1 kilometer (which is what Adwords has as a minimum radius as far as I know). How can I solve this problem? I am willing to try everything - as advanced as it needs to be - to solve this problem. Is there any way to combine third party data or something else with Adwords to be able to do this targeting correctly? Or is there some way to do it just in Adwords? Appriciate any suggestions!

1 Expert replyverified_user

How can I target a specific location by avoiding Adwords limitations?

[ Edited ]
Rising Star
# 2
Rising Star

Hey Fredrik, 

 

 EDIT: I realize now that your country may not allow postal code targeting. In that case use an address to center your radius as much as possible - this is probably your best option. 

 

Using Postal Codes in targeting IS possible in AdWords! 

 

Simply do the following: 

  1. Click the Campaigns tab.
  2. Click the name of the campaign that you'd like to edit.
  3. Click the Settings tab.
  4. Click Edit next to Locations.
  5. Enter the postal code or name of the location that you'd like to target.
  6. Click Add to add the location.
  7. Click Save to save your settings.

Source: https://support.google.com/adwords/answer/1722043?hl=en 

 

Additionally you can use an address to center your radius targeting. Remember that Google intentionally restricts how exact you can be with location targeting to maintain anonymity. 

 

Let me know if this solves you problem! 

 - Josh

 

 

 

Joshua, Rising Star
Was my response helpful? If yes, please mark it as the ‘Best Answer.’

How can I target a specific location by avoiding Adwords limitations?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

I know Adwords supports postal codes, but Adwords doesnt support postal codes in Norway, therefore I need to find another solution.

How can I target a specific location by avoiding Adwords limitations?

Rising Star
# 4
Rising Star

@Fredrik R you're going to have to use radius targeting set at a minimum. 

Joshua, Rising Star
Was my response helpful? If yes, please mark it as the ‘Best Answer.’