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How can I run bid experiments at the Ad Group level

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I want to run a bid experiment at the ad group level, I watched the following tutorial: https://www.youtube.com/watch?v=naEcMRml330&index=3&list=PLCF19FEA9FD29F866 

however, when I segment ad groups into control and experiment, Adwords does not present the option for me to change the bid of the experimental or control ad groups, why is that? Am I doing anything wrong?

1 Expert replyverified_user
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Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: How can I run bid experiments at the Ad Group level

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thank you, it seems that I need to switch your bid strategy to something CPC based, it's CPA based.

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Re: How can I run bid experiments at the Ad Group level

Top Contributor
# 2
Top Contributor
Follow the instructions in this link;
https://support.google.com/adwords/answer/2375383
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: How can I run bid experiments at the Ad Group level

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
The problem is that I can't find the Default Max CPC column? It has disappeared from the list of columns.
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: How can I run bid experiments at the Ad Group level

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thank you, it seems that I need to switch your bid strategy to something CPC based, it's CPA based.