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How can I get low cpc placements for branding in Display

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# 1
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Accepted by topic author Dipuck J
September 2015

Re: How can I get low cpc placements for branding in Display

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# 2
Top Contributor
Hi Dipuck
The Google Help Center has a great section on this very topic. You can see it here:
https://support.google.com/partners/answer/6172658?hl=en

please see the second part of the article half way down, it goes through the essential steps on optimizing your account to get the most bang for buck when bidding for branding and not direct.