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How To Target High CPC Keyword in Adwords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

 Hi Members 


Good Day 


I am working as an affiliate marketer with a pay per call company and working on high CPC keywords. I am facing big issue regarding while running AdWords on that niche. According to Keyword Planner, the bids are very high according to budget. Also, my landing page is good and well optimized with proper keyword research. Please provide some tips so that I can optimize that campaign.


The Campaign niche is "Water Damage Restoration"


Best Regards

1 Expert replyverified_user

How To Target High CPC Keyword in Adwords

Top Contributor
# 2
Top Contributor

Hi Aman,


If the click costs are high, because AdWords is an auction it means either or both of:


other advertisers are getting value at that click price because they convert better on their landing page
other advertisers have ads with a better CTR and QS, so their click costs are lower than yours


If you convert better, and have better QS and CTR from your ads, then it should be profitable for you.