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How Minus Operator Will Filter Negative Keywords?

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Hi there!

Can anyone please guide me that what will be the result of google when I use negative keyword?

lets assume that i use negative keyword as:

[Embroidery digitizing] – digitizing

So what will be the result of google after user query?

Negative keyword, will be treated as broad match, broad match modifier, phrase match, exact match?

1 Expert replyverified_user

How Minus Operator Will Filter Negative Keywords?

Top Contributor
# 2
Top Contributor

When you are in the Keywords section of AdWords, there is a separate tab for negative keywords. Put them there, without the minus sign.