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How Many Adwords Clients Can a Expert Adwords Specialist handle at a time?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey, Dear Adwords Specialists,

I am an AdWords expert just wanted to know,

How many client accounts can a single AdWords expert handle efficiently?

And what is the maximum number of clients you have come across an AdWords agency has handled.

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Rahil Ahmed S
June 2017

How Many Adwords Clients Can a Expert Adwords Specialist handle at a time?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Hi Rahil

 

The best answer is: it depends..

 

I was working in agency and I managerd about 50 accounts everyday. With some automatic my daily tasks were always up to date. I think I could manage even a few more. Definitelly loads of work everyday to achieve KPIs.

Now I'm working for one company, just for one brand and still I'm busy every day but I have much more time to focus on details, tests and create more sophisticated strategy.

View solution in original post

How Many Adwords Clients Can a Expert Adwords Specialist handle at a time?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi,

 

According to me, its all depends on the person who is handling the project. Sometimes you can handle only one project and sometime many more. Totally depend on the project requirements and your ability to do.

 

Thanks,

Aslam

Marked as Best Answer.
Solution
Accepted by topic author Rahil Ahmed S
June 2017

How Many Adwords Clients Can a Expert Adwords Specialist handle at a time?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Hi Rahil

 

The best answer is: it depends..

 

I was working in agency and I managerd about 50 accounts everyday. With some automatic my daily tasks were always up to date. I think I could manage even a few more. Definitelly loads of work everyday to achieve KPIs.

Now I'm working for one company, just for one brand and still I'm busy every day but I have much more time to focus on details, tests and create more sophisticated strategy.

How Many Adwords Clients Can a Expert Adwords Specialist handle at a time?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

In an Łukasz S,

 

Thanks for the reply,

Can you let me know what were the parts you automated to manage 50 accounts,
Thanks

How Many Adwords Clients Can a Expert Adwords Specialist handle at a time?

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆

Hey Rahil

You can use automated rules or scripts to manage your bids, pause unefficient keywords and ads. You can also use some commercial software to keep your performance high

How Many Adwords Clients Can a Expert Adwords Specialist handle at a time?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Ok Thanks a lot...

How Many Adwords Clients Can a Expert Adwords Specialist handle at a time?

Badged Google Partner
# 7
Badged Google Partner

Hi Rahil,

 

As many have said, it definitely depends.  Are you managing a bunch of $500/month budgets or is your average client closer to $5,000/month.  I ran the Paid Search team at an agency and we tried to keep the average team member between 15 - 25 accounts.  Once the account is established and you hit a monthly average budget of $3,000 - $5,000+ you need at least 8 hours/month (2 hours/week) for search query review, ad copy testing, bid adjustments, client communication, etc.  I find less than that and you aren't doing a service for your clients.

 

As with everything, there are exceptions...we had larger clients (+$50k/month) where that may take the place of 5 - 8 smaller clients for a particular Search Specialist.

 

For automated platforms, it does speed it up a bit, but I find in most cases its a wash as you still need to manually review the recommendations from a human/business perspective before saying yes/no.  Plus you give up a decent percentage of your fee to the automation platform.

How Many Adwords Clients Can a Expert Adwords Specialist handle at a time?

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

Thanks alot you almost cracked it.

How Many Adwords Clients Can a Expert Adwords Specialist handle at a time?

Top Contributor
# 9
Top Contributor

I can usually manage around 20-25 personally, with no automation.  A lot of my time ends up going to client meetings, emails, billing, and just client relations.  If you took all of that away, I could double my number of accounts.

 

So, I guess the various responsibilities of the account manager come into play as well.  Fun question!

Re: How Many Adwords Clients Can a Expert Adwords Specialist handle at a time?

Badged Google Partner
# 10
Badged Google Partner

Just for reference, I currently have 12 clients and am working 40 - 50+ hours/week, depending on the week...reporting week is the 50 as is any week I do some project work or new campaign build outside of the standard account management stuff.  Those 12 clients have a wide spend range...four in the $1,000 - $1,500/month range, five in the $5k - $8k/month range, 2 in the $15-$25k/month, and one is really big (over $150k/month).

 

I am essentially a 1-man shop, so like Shanee Kirk mentioned, I also spend time doing invoices & client meetings as well as the day-to-day optimization.