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How Many Ad Clicks does it take for Call Extensions to Generate?

Badged Google Partner
# 1
Badged Google Partner

Hey everyone! 

 

Quick question, do call extension only generates when there is 30 clicks on an ad? Is this per month or once an ad hits 30 clicks in total will call extensions always generate?

 

Thanks!

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Nick F
September 2015

Re: How Many Ad Clicks does it take for Call Extensions to Generate?

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭
Hi Nick,

30 clicks (in a month) is the case when you are using a Google Forwarding number. If you are using your own number then there is no such minimum criteria required to show the call extensions.

Read at https://support.google.com/adwords/answer/1704420?hl=en under "Fix your call extensions"

Regards,
Ashish

View solution in original post

Marked as Best Answer.
Solution
Accepted by ANP (Community Manager)
September 2015

Re: How Many Ad Clicks does it take for Call Extensions to Generate?

ANP Community Manager
Community Manager
# 5
ANP Community Manager
Community Manager

Hi Nick,

 

Good question. That minimum applies to using Call Metrics (a Google provided forwarding number that allows for advanced call reporting). Without meeting the threshold, your ad will not be able to show with the Google provided forwarding number and will only be able to show with your actual business number.

 

Let me know if that makes sense?

 

ANP

View solution in original post

Re: How Many Ad Clicks does it take for Call Extensions to Generate?

ANP Community Manager
Community Manager
# 2
ANP Community Manager
Community Manager

Hi Nick,

 

Like other ad extensions, Call Extensions do not necessarily show with every ad impression. When the ad auction is run, an algorithm decides whether to show the Call Extension, and any other extensions, based on historical performance and other factors.

 

If you are using call metrics, we only show Google forwarding numbers for ad groups that have received substantial number of clicks, meaning around 20-50 clicks or more, within a 30 day period. Mobile ad groups not meeting this minimum threshold will show the regular call extension number instead; desktop ad groups won't show any phone number in legacy campaigns, since Google is not be able to track these kinds of calls. Also, remember that your ad group should receive substantial clicks for a continuous period of time. 

 

ANP

 

 

Marked as Best Answer.
Solution
Accepted by topic author Nick F
September 2015

Re: How Many Ad Clicks does it take for Call Extensions to Generate?

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭
Hi Nick,

30 clicks (in a month) is the case when you are using a Google Forwarding number. If you are using your own number then there is no such minimum criteria required to show the call extensions.

Read at https://support.google.com/adwords/answer/1704420?hl=en under "Fix your call extensions"

Regards,
Ashish

Re: How Many Ad Clicks does it take for Call Extensions to Generate?

Badged Google Partner
# 4
Badged Google Partner
Hi ANP,

Thanks for getting back to me. Just as a clarification, what do you mean by "mobile ad groups not meeting this minimum will show the regular call extension number instead?" Do you mean that if a mobile ad group that does not meet the minimum click amount will display the business phone number as inline like in desktop and tablets, or it will show the business phone number as the call button?
Marked as Best Answer.
Solution
Accepted by ANP (Community Manager)
September 2015

Re: How Many Ad Clicks does it take for Call Extensions to Generate?

ANP Community Manager
Community Manager
# 5
ANP Community Manager
Community Manager

Hi Nick,

 

Good question. That minimum applies to using Call Metrics (a Google provided forwarding number that allows for advanced call reporting). Without meeting the threshold, your ad will not be able to show with the Google provided forwarding number and will only be able to show with your actual business number.

 

Let me know if that makes sense?

 

ANP

Re: How Many Ad Clicks does it take for Call Extensions to Generate?

Badged Google Partner
# 6
Badged Google Partner
Hi ANP,

Yep, that makes sense. Thank you for clearing that up!