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High QS keywords not triggering ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

 

I've got a bunch of keywords with high Quality Score (10/10) and max.CPC $10 (with est. top page bid $0.40), that do not trigger any of my ads. Keyword diagnosis says "Not showing (other)".

 

AdWords recommendations in this case are not very helpful:

1. Raise your Quality Score

2. Raise your bid

 

There are no negative keywords in this adgroup.

Any advice on the issue?

 

Best,

Stans

 

2 Expert replyverified_user

Re: High QS keywords not triggering ads

Top Contributor
# 2
Top Contributor
Can you give us an overview of the targeting you have set.... geo targeting and scheduling especially. Also - is this a new account - is your payment method set up and verified?

Re: High QS keywords not triggering ads

[ Edited ]
Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Hi SearchRocks,

1. Do you have any disapproved ads? Or advertising policy messages (trademark, adult, pharmacy .... etc.)
2. What are Keyword Planner search volume data for this keywords.
3. How long was it since you started this campaign?

From the data you provided it's hard to say what could be the reason.

Re: High QS keywords not triggering ads

Top Contributor
# 4
Top Contributor
Hi SearchRocks,

As everyone asked your for few details, I also want you to check Ad preview Tool and diagnosis under "Tool and analysis" tab. Let us know what you can see there? Can you give us little more detail about your account as you said ANY of your ad is not triggering.

Thanks
Neha
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: High QS keywords not triggering ads

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆
Can you please check that you have active keywords in the particular ad group.

Re: High QS keywords not triggering ads

[ Edited ]
Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Hi all, sorry for the slow response at my end (I'm new over here).

 

@stickleback: here are the account settings
- geotargeting set to Maine, USA;
- no ad scheduling in place;
- a pretty big and established account (a few years old);
- 50 different campaigns for all US states;

 

@mvarga: no issues with trademarks, disparroval policy, etc. ; pretty good search demand for the keyword; the campaign is at least a year old; 

 

@NenaGupta: screenshot from the Ad preview tool: 

 kwd.jpg


Update: Not showing (other) has been replaced with Low Search Volume status. Since I have different keywords(in phrase match) that may trigger my ads for this term, I guess embedded match might do the job here.

 

Thank you all.