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High CPA & Low conversions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Right now, I'm facing High CPA and conversions are dropping. Google trend shows me that interest in my category and brand is going down. I'm running differently structured campaigns with different bidding strategies. What new strategies, I should inculcate in my campaigns to achieve high ROAS? any suggestion.

1 Expert replyverified_user

High CPA & Low conversions

Top Contributor
# 2
Top Contributor

Hi Ahmed,

 

Which type of campaigns are you running? Search, Display or Shopping?

High CPA & Low conversions

Badged Google Partner
# 3
Badged Google Partner

Hello Ahmed, what bidding strategy are you on right now? How many conversions do you have approximately per month? What types of campaigns do you run?

 

Tomáš

Re: High CPA

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Display & Video campaigns both

High CPA & Low conversions

Badged Google Partner
# 5
Badged Google Partner

Well display and video campaigns are not quite the campaigns you want to go for, if you depend high ROAS. I would suggest to focus on search, remarketing and shopping campaings instead.

 

Tomáš

High CPA & Low conversions

Top Contributor
# 6
Top Contributor

Hi Ahmed,

 

Check the placement performance reports in your Display network campaign and exclude the placements/website that is not giving you good results.

 

You can also create a managed placement campaign with the best performing placements and bid higher for those placements.

 

A remarketing campaign will be a good idea to get conversions at low CPA.

 

Evaluate performance on Display Network - https://support.google.com/adwords/answer/2404178?hl=en

 

Managed placements - https://support.google.com/adwords/answer/99502?hl=en

 

Remarketing - https://support.google.com/adwords/answer/2453998?hl=en

 

Deepak