AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
1.5K members online now
1.5K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Hi!I want to ask you how Adwords define an avg.CPM for one campaign.

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I run a video campaign and type of ad is bumper.So when i set a max.CPM of 0.20 Eur how Adwords knows that the Avg.Cpm is 1.69 Eur?

1 Expert replyverified_user

Hi!I want to ask you how Adwords define an avg.CPM for one campaign.

Top Contributor
# 2
Top Contributor

Hi Krustiu, 

 

Are you referring to Avg. CPM or Active View avg. CPM because these are different. 

Joshua, Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’

Hi!I want to ask you how Adwords define an avg.CPM for one campaign.

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Average cost per mile definetely.