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Hi!I want to ask you how Adwords define an avg.CPM for one campaign.

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# 1
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I run a video campaign and type of ad is bumper.So when i set a max.CPM of 0.20 Eur how Adwords knows that the Avg.Cpm is 1.69 Eur?

1 Expert replyverified_user

Hi!I want to ask you how Adwords define an avg.CPM for one campaign.

Rising Star
# 2
Rising Star

Hi Krustiu, 

 

Are you referring to Avg. CPM or Active View avg. CPM because these are different. 

Joshua, Rising Star
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Hi!I want to ask you how Adwords define an avg.CPM for one campaign.

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# 3
Visitor ✭ ✭ ✭

Average cost per mile definetely.