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# 1
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Hello,

 

I am looking to begin my intro to computer science for the use in adwords. Any suggestions on what languages or knowledge will be most beneficial to me.

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Re: Help

Top Contributor
# 2
Top Contributor
I'm not sure about the part of your question related to languages but I can say that I would start with understanding how the adwords auction works. The info I am sharing below is mainly related to Search Network Advertising. Be aware that Google AdWords also offers the opportunity for Display Network and Remarketiing through Display and Search.
The AdWords Help Center has a ton of excellent material that will help you learn AdWords
https://support.google.com/adwords/?hl=en&rd=1#topic=3119071

Below are some additional links of importance.

The Auction: https://support.google.com/adwords/answer/142918?hl=en

Then I would learn about account structure.
https://support.google.com/adwords/answer/2375470?hl=en

Learn about Keywords (including match types and negative keywords)
https://support.google.com/adwords/answer/1704371?hl=en

How to write compelling ad copy
https://support.google.com/adwords/answer/1704392?hl=en

Setting up conversion tracking to understand performance: https://support.google.com/adwords/answer/1722054?hl=en

Important Reports to review performance
Search Terms: https://support.google.com/adwords/answer/2684537?hl=en
Geographic Report: https://support.google.com/adwords/answer/2453994?hl=en

Google Analytics for reviewing website performance, tracking leads, tracking revenue
https://support.google.com/adwords/answer/2401634?hl=en

Good Luck!
Kim


Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
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