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Heading in Ads

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# 1
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Hi All,

 

Today I saw one of my competitors ads. I got shocked and was wondering how this is possible.

I am attaching a screenshot of the ad. How can we show this much big headline and when Description Line 1 and Description Line 2 are already below?

 

Capture.jpg

 

 

Can someone please help me on this.

 

 

Thanks

Neeraj

 

2 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author neerajkv30
September 2015

Re: Heading in Ads

Top Contributor
# 5
Top Contributor
I'm with Moshe - it's probably a test - it looks to me as is these are likely to be sitelinks.... which have been appended to the headline.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author neerajkv30
September 2015

Re: Heading in Ads

Top Contributor
# 6
Top Contributor
Not all advertisers are taking part in beta testing. (Usually a small number is assigned). It Could be that your competitor was chosen to take part .
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Re: Heading in Ads

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# 2
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i would love the answer to this as well, that headline is huge

Re: Heading in Ads

Top Contributor
# 3
Top Contributor
Hi;
My guess;....another format (among the many) Goggle is testing. (I have seen only formats with one vertical line | in the headline)
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Heading in Ads

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# 4
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Thanks for replying.

But Why I am seeing this type of ads with vertical lines very frequently in single competitors ads only? But not with others?
Marked as Best Answer.
Solution
Accepted by topic author neerajkv30
September 2015

Re: Heading in Ads

Top Contributor
# 5
Top Contributor
I'm with Moshe - it's probably a test - it looks to me as is these are likely to be sitelinks.... which have been appended to the headline.
Marked as Best Answer.
Solution
Accepted by topic author neerajkv30
September 2015

Re: Heading in Ads

Top Contributor
# 6
Top Contributor
Not all advertisers are taking part in beta testing. (Usually a small number is assigned). It Could be that your competitor was chosen to take part .
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Heading in Ads

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# 7
Follower ✭ ☆ ☆
That can be the possible reason. Lets hope Google will officially announce this feature soon.
Thanks Moshe and Steve for your replies.