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Has anyone seen the new new ad scheduling format on the UI?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We recetly had an issue with the new Ad Scheduling format on the Google UI, where in a campaign errorneously went offline as the weekend row item was deleted as we didn't want those particular bid adjustments and the new UI doesn't show clearly as to what will be live and during what times.

In the old UI, ad scheduling was clearly reflected in a graph with 'green' showing 'ad will be displayed' and 'grey' meaning that ads will be offline.

There are no alerts or notifications on the UI, displaying that any campaign is not showing or is being restricted due to ad schedluing slots etc.

This is a serious thing and would like to know if any one has had any experience before or not.

1 Expert replyverified_user

Re: Has anyone seen the new new ad scheduling format on the UI?

Community Manager
# 2
Community Manager

Hi Leena C,

 

The functionality of Ad Scheduling hasn't changed but there is no longer a graph to show what will be live.

 

There has been another discussion about this on the community that you may want to check out: https://www.en.adwords-community.com/t5/Advanced-Features/Ad-Scheduling-Turning-ads-off/td-p/325663

 

Kathleen

Re: Has anyone seen the new new ad scheduling format on the UI?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Kathleen,

Thanks for your reply!

Yes, the functionality in principle is what it used to be but the execution in terms of implementing it on the UI has changed and for the worse!!

When you click '+Ad Schedule' for adding a specific day, time slot & a bid combination then why does deleting it (& the other rows for the day) would mean deleting the entire day? Shouldn't it just mean deleting what's been added as extra and not the default or the base?

Doesn't seem logical and worst of all when this does happen, it doesn't even pop up a warning message or alert notification that your campaign is not scheduled to run on a specific day or you don't have 100% coverage?

More so, with a long list of campaigns, multiple time slots & days combinations results in countless rows which makes it much more difficult to have a clear visualization of the current ad scheduling across complex accounts.

I'd strongly favour a simpler & a more user friendly (Visual) format from Google.
But who's listening??