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Handling google adwords internally vs externally?

Mia
Visitor ✭ ✭ ✭
# 1
Mia
Visitor ✭ ✭ ✭

Hi,

 

We are evaluating if we shall let an external company handle google adwords for us of if we shall take responsibility for it our selves. Have you had experience in both? 

 

The consultants do their best to convince us that it is necessary to have a third part to make sure we can track the result of the ads (conversion/registrations of new accounts, bounce rate, time on our website from visitors coming from paid ads) but I am convinced I must be able to do that myself. What is your experience, is it time consuming to set up ads so they can be tracked in google analytics?

 

As far as I understand, the advantage of having a firm handling this for us is also that they can monitor more closely than us, also using an automatic system that amends/updates the ad according to the result whereas if we do it ourselves we need to do it manually (which means it will be more static ads, think we will evaluate once a month and make adjustments accordingly). Have you got any experience in that - is it worth investing in an external source to help you set up and monitor your ads?

 

Thanks for your input,

 

Mia

3 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Handling google adwords internally vs externally?

Google Employee
# 7
Google Employee

This should help: https://www.en.adwords-community.com/t5/Community-lounge/How-do-I-hire-a-Adwords-Consultant/td-p/457...

Yes, I work at Google. I want all AdWords Advertisers to be happy and prosperous

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Re: Handling google adwords internally vs externally?

Top Contributor
# 2
Top Contributor
I think you may have answered your own question. Or at least outlined in black and white your choice.

There's pros and cons to each, it's up to you to weigh them up.

Two things to consider:

1) We prefer to have a client come to us who's exhausted all their own resources. i.e, Learned as much as they can but simply don't have the time to learn or manage any more. This way, we don't have to educate them on anything we do.

2) Spend/Budget/Account size. If you have a small account with a $50 per month budget, it's not going to be worth a third party vendors time managing this. You'd be better off managing it yourself.


If you do decide to go with a third party, ensure that you understand their fee structure perfectly, set actionable and achievable objectives and make sure that you actually OWN the campaign.

Re: Handling google adwords internally vs externally?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

You can do anything by yourself if you are running a business , but it would be wise to outsource work that you are not specialised in. You should concentrate on being the best in what your core business is.

 

Adwords looks quite simple to start with , but before you understand all possibilties you will have spend a lot of "learning money". 

 

Even if you feel you could make more money by doing your AdWords campaign yourself I still would advice you to have it set up by a professional that "teaches" you the basics during the first 2 or 3 months, after which you can decide to take it over. Especially if you intend to spend a substancial amount on Adwords. ( e.g  over 300-500 a month), for larger amounts i would even say working with a pro the first few months is a must, and from 10-15.000 a month you could even consider to hire a dedicated inhouse pro Smiley Happy

Re: Handling google adwords internally vs externally?

[ Edited ]
Top Contributor Alumni
# 4
Top Contributor Alumni

Do you do your own taxes or hire a CPA?  It's a similar situation with AdWords.  Examples:

 

  1. Tax codes often change annually.  AdWords changes more frequently than that.
  2. Some people have a single source of income and taxes are straightforward.  They don't need an accountant.  Some companies have a handful of keywords they want to advertise with and don't need display advertising.  They don't need an AdWords consultant.
  3. Some people have multiple sources of income, foreign investments, mortgages, partnerships, etc.  They need the expertise of a CPA.  Some companies have complicated advertising needs (multiple locations, search and display ads, large number of products, well-funded competitors, etc).  They need the expertise of a consultant.
  4. Some people like to take the time to do their own taxes.  Some people like to take the time to manage their own AdWords accounts (and visit this forum frequently as they learn).
  5. Some people would rather spend their time doing something other than filling out tax worksheets.  Some people don't like to sift through search term reports to identify negative keywords they've overlooked.

I could go on, but I think you get the idea.  There's no definite answer.  What suits you and/or your company?

Re: Handling google adwords internally vs externally?

Follower ✭ ✭ ☆
# 5
Follower ✭ ✭ ☆

Hi Mia,

 

I know what you mean.

 

As per my experience, its always better to outsource campaign management to an expert/agency and have a PPA (Pay Per Action) arrangement. i.e. you only pay for the results

 

 

Ankit

 

Re: Handling google adwords internally vs externally?

Google Employee
# 6
Google Employee

If you do decide to go with an  agency or any other 3rd party to help you with your campaign, do make sure that they are AdWords qualified. This link can help you find AdWords qualified partners if you decide to go with a 3rd party to manage your account. 

 

Hope that helps!

 

A.

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Handling google adwords internally vs externally?

Google Employee
# 7
Google Employee

This should help: https://www.en.adwords-community.com/t5/Community-lounge/How-do-I-hire-a-Adwords-Consultant/td-p/457...

Yes, I work at Google. I want all AdWords Advertisers to be happy and prosperous