AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

4.2K members online now
4.2K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me

Guide to Advanced Features and Resources

[ Edited ]
Community Manager
# 1
Community Manager

Welcome to the Advanced Features board on the AdWords Community. Here you'll find content for the more savvy advertiser, or agency! 


We've put together a list of our top resources to get you started:


Merchant Center

Hangout on Air about Merchant Center Policies, from the Shopping Team.

Price and availability: High quality and policy compliant product data.

Automatic Item Updates: Struggling with stale pricing and availability product data?



Article on How to gain access to your Analytics account / Property.

Article on Understanding Differences between conversion data in Adwords and Analytics.




Hangout on Air about Display and Dynamic Remarketing.

Hangout on Air about RLSA, Analytics and Video Remarketing.

"Winning the Second Chance"; a whitepaper from the Google Best Practices Team on using RLSA.




AdWords Consolidated Billing for Agencies; A guide to get started.

Billing FAQs; A handy reference sheet for all billing questions



Mobile Apps and Web Designer

"Tapping into Mobile App Installs"; a whitepaper from the Google Best Practices Team on building a valuable user base for your app and promote your app to users.

A Quick Look at Google Web Designer; hear from our Top Contributor @ScottyD on this product. 

1 Expert replyverified_user

Re: Guide to Advanced Features and Resources

Community Manager
# 2
Community Manager
Hi Community users,

Make sure to use these great resources as you meander your way through all the Advanced Features of AdWords.