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Google shopping with CPA

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# 1
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is this available yet?

 

the CPC stucture is just ridiculous and has driven most people to use Amazon.

3 Expert replyverified_user

Re: Google shopping with CPA

Top Contributor
# 2
Top Contributor

Hello,

 

The default Bidding availability for Google Shopping campaigns is CPC bidding. However, you can use the flexible bidding strategy and implement that as well for your Shopping campaigns like this:-

 

Shopping.png

 

 

More details about Flexible Bid strategies are here: https://support.google.com/adwords/answer/2979071?hl=en

 

Pankaj

Re: Google shopping with CPA

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# 3
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HI higgettm, although I hate to disagree with Pankaj, I don't believe you will be able to use a Target CPA flexible strategy with Shopping Campaigns as this is effectively a flexible version of Conversion Optimiser and this bidding type cannot yet be used with Shopping.

 

However, since Shopping Campaigns can now be accessed by Scripts, you could build your own conversion optimiser there.  How complex it is will depend upon your scripting abilities but it's certainly possible.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Google shopping with CPA

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# 4
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Have you created a successful conversion optimiser using scripts Cobnut?

Google shopping with CPA

Badged Google Partner
# 5
Badged Google Partner

Hello,

 

Can you use Target CPA bidding with Google Shopping or not? Thanks!

Google shopping with CPA

Visitor ✭ ✭ ✭
# 6
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Hello, no it’s not possible(yet?)

Google shopping with CPA

Top Contributor
# 7
Top Contributor

This thread has been closed to new replies since it is from 2014.

 

If you have a new or unanswered question related to this topic, please start a new thread and post a clear, specific and detailed question that describes your particular situation. It's always best to start your own thread versus making comments to random threads, even if your issue seems related.

 

To start a new thread, please go to the top level of the Community, and from there, click on the board that is most closely related to your question. After that, you can click on the pink "+" sign in the lower right corner of the screen to start a new topic. Making your new thread is fast, easy and allows more specific help directly to you (and not all of the other members in the old thread).

 

Thank you.

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