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Google adwords performance of my account

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey,

 

I am running a account that has more than 5 campaign and each campign has 41 group and each group has 5 ads with 10 keywords.

 

My problem is my few two ads has good  CTR 18.18% and 14.77% and its  Ads avg CPC are £1.27, 1.50  and AVG position 2.5 and 2.1 but these two  are little irrelavant ads with my keywords.

 

On other hand those are relevant ads that has Low CTR but average position 1.2 and avg cpc low as compared to other.

 

Which one I need to paused  or changed ?  and I heared that CPC is only keywords not ads, Does average CPC matter of Ad copies.

 

   

   

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author azhar k
September 2015

Re: Google adwords performance of my account

Follower ✭ ✭ ☆
# 2
Follower ✭ ✭ ☆
Hi Azhar,

Your position and CPC depend on the quality score and bid of a keyword, not on the ad. This means that your position should not differ (at least not a lot) between different ads within the same ad group. It can however differ between different keywords in the same ad group, because different keywords can have different bids and different quality scores. (More on ad rank: https://support.google.com/adwords/answer/1752122?hl=en)

Why do you think that the first ads that you name are irrelevant? Looks to me like they have a very high CTR and thus must be relevant.

To make a choice between the ads, I woud first wait for a decent amount of clicks and then compare the CTR and/or conversion rate of both. Then you can pause the one that performs worse.

Good luck!

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author azhar k
September 2015

Re: Google adwords performance of my account

Top Contributor
# 3
Top Contributor

Hi there;

I would attribute the difference in CTR to the ad-copy of the ads;

Rotate the ads  for some time evenly and see which perform better;

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author azhar k
September 2015

Re: Google adwords performance of my account

Follower ✭ ✭ ☆
# 2
Follower ✭ ✭ ☆
Hi Azhar,

Your position and CPC depend on the quality score and bid of a keyword, not on the ad. This means that your position should not differ (at least not a lot) between different ads within the same ad group. It can however differ between different keywords in the same ad group, because different keywords can have different bids and different quality scores. (More on ad rank: https://support.google.com/adwords/answer/1752122?hl=en)

Why do you think that the first ads that you name are irrelevant? Looks to me like they have a very high CTR and thus must be relevant.

To make a choice between the ads, I woud first wait for a decent amount of clicks and then compare the CTR and/or conversion rate of both. Then you can pause the one that performs worse.

Good luck!
Marked as Best Answer.
Solution
Accepted by topic author azhar k
September 2015

Re: Google adwords performance of my account

Top Contributor
# 3
Top Contributor

Hi there;

I would attribute the difference in CTR to the ad-copy of the ads;

Rotate the ads  for some time evenly and see which perform better;

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’