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Google Shopping and Product Listing Ads

WRD
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# 1
WRD
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Hi

 

We are about to take over managing a client's Google Merchant Centre and AdWords account.

 

They currently list on the free Google shopping and have a product listing campaign in their AdWords account. I understand that the free product listings will soon be taken over by a paid model; however,  I'm still a bit confused as to how the transition to the new system will work.

 

Will we still be managing the data feeds in Google Merchant Centre and creating Product Listing ads in the AdWords account?

 

Thanks for your help!

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Accepted by topic author WRD
September 2015

Re: Google Shopping and Product Listing Ads

Top Contributor
# 2
Top Contributor

Hi WRD,

 

You are correct. The free listing are going away or have already stopped. You will continue to manage the data feeds in the Merchant Center and adavertising runs through your AdWords account.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

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Marked as Best Answer.
Solution
Accepted by topic author WRD
September 2015

Re: Google Shopping and Product Listing Ads

Top Contributor
# 2
Top Contributor

Hi WRD,

 

You are correct. The free listing are going away or have already stopped. You will continue to manage the data feeds in the Merchant Center and adavertising runs through your AdWords account.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Re: Google Shopping and Product Listing Ads

WRD
Follower ✭ ✭ ☆
# 3
WRD
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Thanks!