AdWords
4.6K members online now
4.6K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Google Search Ad Showing Extension In Headline

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Community

 

Am new to AdWords Interface & Just started with it

I have seen search ad with extension in the headline. Have any one seen such ads. If any one know about it please share info whether an advertiser can customize that one or it is in beta testing where advertising can't get their hands on it. Any related information on it is appreciated.

 

Thank You

 

1.PNG

1 Expert replyverified_user
Highlighted

Google Search Ad Showing Extension In Headline

Top Contributor
# 2
Top Contributor

Hi Harish,

 

I guess may be that's additional description line which is mentioned in this thread

https://www.en.advertisercommunity.com/t5/Advanced-Features/New-Additional-Description-Line/m-p/1130...

 

Thanks

Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Google Search Ad Showing Extension In Headline

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Neha

 

Thanks for reply. I don't think we have an option to write additional description for text ads now (Character limit with Description: 80 C). And the extended text displaying next to Description is actually a Callout's. Please correct me if i'm wrong.

 

Thread you linked above has been expired i guess

https://www.en.advertisercommunity.com/t5/Advanced-Features/New-Additional-Description-Line/m-p/1130...

 

This is something related but has the limited information:

 

http://www.valeriocelletti.com/adwords-news/adwords-extended-extended-ads-rolled-soon/

 

Google Search Ad Showing Extension In Headline

Explorer ✭ ☆ ☆
# 4
Explorer ✭ ☆ ☆

It seems like those are all call out extensions, just go to your campaign call out extensions and verify with your ads whether same.

Google Search Ad Showing Extension In Headline

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hi Arun,

 

Thanks for reply. I have cross checked it already & those are actually Call out's Extensions.

But i have never seen call out extension displaying along with Description has in the above screenshot. 

Google Search Ad Showing Extension In Headline

Explorer ✭ ☆ ☆
# 6
Explorer ✭ ☆ ☆

Basically for call out extensions there will not be having any descriptions, those descriptions belongs to ad copy.