Google Grant User, Sharp Decrease in Adwords Traffic in June Despite No Changes on Our End
Hi, our nonprofit is a long time Google Grant user, and we've always hit our monthly Adwords max budget of $40k. However, in the last 2 months or so, we've seen the sharpest decrease in traffic through adwords in 5+ years. After researching online, it seems Google made a few adjustments to the search algorithm recently, but seeing as we are a nonprofit with a high quality website, I'm not sure why this would affect us. Can you take a look at our website and let me know if you there would be any obvious reason for such a shift in traffic? Our Adwords change history indicates no changes on our end since April, but June was our worst month in traffic history and July is looking to be about the same. Our website is:
Re: Google Grant User, Sharp Decrease in Adwords Traffic[ Edited ]
July 2012 - last edited July 2012
Hello Jordan; welcome to AdWords community;
," it seems Google made a few adjustments to the search algorithm recently"
The changes made to Google's search algorithm are irrelevant to AdWords, These are two, totally, different systems./ platforms.
The drop in traffic from AdWords, should be looked elsewhere;
- Has there been a change in your AdRank?
- Has your QS dropped?
- Has competition in your field increased (e.g. by private organizations offering the same service)
- Have you made any changes to your site? (i.e. new content)
- Has there been a change in your ad-copy;?
- Other changes...??
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Re: Google Grant User, Sharp Decrease in Adwords Traffic
Thanks for your response. We haven't vastly altered ad copy or the site. Competition has not increased. To get a sense of the drop, we used to hit our budgest each day after only a couple hours of ads running, but now we aren't even close to our monthly budget each month. Quality Scores have not vastly decreased. Impressions are down for a few key campaigns. I'll continue looking into the things you noted, thank you.