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Google Domain

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# 1
Visitor ✭ ✭ ✭

Lets say that someone is using the Russian search domain site and they change their language to English. Will they see ads on the US domain site since they changed it to English or will they still be on the Russia domain site, but seeing English ads?

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Accepted by topic author mnkelly
September 2015

Re: Google Domain

Top Contributor
# 2
Top Contributor

Hi mnkelly,

 

Language targeting is based on the user's language setting, not on the domain used. If you log on to Google.ru, you will first see everything in Russian. When you enter a query in English, with language set to English, all organic results and ads are shown in English.

 

They will be on the site they choose (google.com, google.ru, etc), but the results will be in English.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

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Marked as Best Answer.
Solution
Accepted by topic author mnkelly
September 2015

Re: Google Domain

Top Contributor
# 2
Top Contributor

Hi mnkelly,

 

Language targeting is based on the user's language setting, not on the domain used. If you log on to Google.ru, you will first see everything in Russian. When you enter a query in English, with language set to English, all organic results and ads are shown in English.

 

They will be on the site they choose (google.com, google.ru, etc), but the results will be in English.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Re: Google Domain

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

ok but will the domain change to US or remain in Russian domain?

Re: Google Domain

Top Contributor
# 4
Top Contributor

Hello mnkelly;

Language targeting is a complex issue.

I will elaborate a little :

 

As Pete indicated Google uses user's browser (language ) setting (or Google account settings) to determine the preferred language.

Outside the US, Google redirects traffic to the local domain. Google.com is accessible only in the USA.

 

 

In Russia, all traffic is directed to Google.ru. When a user uses google.ru, Google assumes that the user speaks Russian, unless the user changes the language preferences.

Using English on a local domain, will not "switch" the local domain to google.com. it will show results (and ads) in English on the local domain.(In some cases, the user might see also ads in Russian - But, this is beyond the scope of your question).

 

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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