Google Analytics gives you fresh insights into how visitors use your site, how they got to your site
Google Analytics gives you fresh insights into how visitors use your site, how they got to your site, and how you can keep them coming back. With a Google Analytics account, you can dissect data from various web traffic sources, including your AdWords campaigns. That can help you gauge the success of your online advertising efforts in general. In order to streamline your experience, we've made some of those Google Analytics statistics, like Bounce rate, visible inside your AdWords account, so that AdWords users can access this data. This way, you can gain deeper insights into your campaigns and take action on those insights all in the same place. Selected Google Analytics data is available in your AdWords account at the Campaign, Ad group, Keyword and Ad levels.