Google Analytics Demographics[ Edited ]
Google Analytics Demographics
Thanks for posting to the AdWords Community. I’d like to provide more insight about how Google determines demographic information.
Google determines demographic targeting when people are signed into their Google Account. In regards, we may use location signals and demographics derived from their settings. Additionally, users can edit their demographic information by visiting Ads Settings. Aside from using location and demographic signals, some sites might provide us with demographic information that people share on websites, such as social networking sites.
For those who aren’t signed in to their Google Account, we sometimes infer their demographic information based on their activity from Google properties or Display Network. For instance, when users browse YouTube or sites on the Display Network, Google may store an identifier in their web browser, using a “cookie.” That browser may be associated with certain demographic categories, based on sites that were visited.
I hope this helps!