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Google Adwords Introduced Dynamic Callout Extension

Explorer ✭ ✭ ✭
# 1
Explorer ✭ ✭ ✭

Kaushik Mukherjee

Last night Google Adwords introduced dynamic callout extension. Dynamic Callout Extension - an automated extension that shows with your Google search ads, highlighting specific information about your business and the products you offer.
 
dynamic callouts.png

Google Adwords posted in their G+ page about that. According to Google Adwords - "Dynamic callouts are generated based on the information on your website, helping reduce the amount of time you spend managing individual callouts. However, it’s important to continue adding and optimizing callouts because dynamic callouts may not show for all advertisers. You can add your own callouts at the account, campaign, or ad group level. We’ll always prioritize showing the callouts you provide over dynamic callouts."

You can disable them. this dynamic callouts will be rolling out globally over the coming weeks and will be available initially in English. Know more about this here - https://support.google.com/adwords/answer/6292940?hl=en
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Re: Google Adwords Introduced Dynamic Callout Extension

Community Manager
# 2
Community Manager
Thanks for sharing Kaushik!