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Google AdWords Remarketing

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# 1
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Hello to everyone,

i'm writeing the adwords remarketing tag on my website using education sites implementation but the detailed debbugger inside adwords say me that there are problem with 'edu_pi' becouse it is not inlcuded in all pages. Now, i implemented edu_pid in all 'lead' and 'program' pages but not in 'other' and 'home', it is correct? Tag assistant say me some validation errors for 'home' and 'other', i think for the same reason, but i not have any edu_pid for show in these pages, follow the flight example:

<script type="text/javascript">
var google_tag_params = {
flight_destid:  " ",
flight_pagetype: "home",


My website is :



Thankyou very much for help




1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Mariasole B
January 2016

Re: Google AdWords Remarketing

Top Contributor
# 2
Top Contributor

Hi @Mariasole B,


You are good to go this way. I do not find any issue with your implementation at the moment. Even the Tag Assistant is not showing error.  'edu_pi' is not necessarily required for home and other pages. 


Ratan Jha


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