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Google AdWords: Multiple layers Remarketing

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# 1
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How can I re-market to audience that already seen the re-marketed ads?

I would like to achieve below:


1st set of ad > Re-marketing List

       2nd set of ad > Re-marketing List that seen the 1st set of ad

                3th set of ad  > Re-marketing List that seen the 2nd set of ad


1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Kovin Yoong
September 2015

Re: Google AdWords: Multiple layers Remarketing

Top Contributor
# 2
Top Contributor
Hello, Kovin.

I think stacked bidding + impression capping can get you where you want to go. Bid slightly lower for set #2 and even lower for set #3 and everybody will first see the #1 set (until they reach the cap) then #2 until they reach the cap and then #3. Nobody will see #2 before #1 if you bid higher for #1 and so on.

Just make sure you do not optimize for anything and rotate the ads indefinitely.

One small problem that my occur is when an ad from set #2 has a much higher CTR than set #1 and its QS may shoot over the QS of set #1. But by spreading your bidding accordingly I think you should be able to achieve pretty much what you want.

Having completely different audiences, based on who's seen the ad is not achievable, from what I know, because you need to be able to set a cookie to differentiate audiences. And apart from Doubleclick nobody sets cookies when their ads show Smiley Happy.
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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