Google AdWords: Multiple layers Remarketing[ Edited ]
July 2015 - last edited July 2015
How can I re-market to audience that already seen the re-marketed ads?
I would like to achieve below:
1st set of ad > Re-marketing List
2nd set of ad > Re-marketing List that seen the 1st set of ad
3th set of ad > Re-marketing List that seen the 2nd set of ad
Re: Google AdWords: Multiple layers Remarketing
I think stacked bidding + impression capping can get you where you want to go. Bid slightly lower for set #2 and even lower for set #3 and everybody will first see the #1 set (until they reach the cap) then #2 until they reach the cap and then #3. Nobody will see #2 before #1 if you bid higher for #1 and so on.
Just make sure you do not optimize for anything and rotate the ads indefinitely.
One small problem that my occur is when an ad from set #2 has a much higher CTR than set #1 and its QS may shoot over the QS of set #1. But by spreading your bidding accordingly I think you should be able to achieve pretty much what you want.
Having completely different audiences, based on who's seen the ad is not achievable, from what I know, because you need to be able to set a cookie to differentiate audiences. And apart from Doubleclick nobody sets cookies when their ads show .
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