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Google AdWords: Multiple layers Remarketing

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# 1
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How can I re-market to audience that already seen the re-marketed ads?

I would like to achieve below:

 

1st set of ad > Re-marketing List

       2nd set of ad > Re-marketing List that seen the 1st set of ad

                3th set of ad  > Re-marketing List that seen the 2nd set of ad

 

1 Expert replyverified_user
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Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Kovin Yoong
September 2015

Re: Google AdWords: Multiple layers Remarketing

Top Contributor
# 2
Top Contributor
Hello, Kovin.

I think stacked bidding + impression capping can get you where you want to go. Bid slightly lower for set #2 and even lower for set #3 and everybody will first see the #1 set (until they reach the cap) then #2 until they reach the cap and then #3. Nobody will see #2 before #1 if you bid higher for #1 and so on.

Just make sure you do not optimize for anything and rotate the ads indefinitely.

One small problem that my occur is when an ad from set #2 has a much higher CTR than set #1 and its QS may shoot over the QS of set #1. But by spreading your bidding accordingly I think you should be able to achieve pretty much what you want.

Having completely different audiences, based on who's seen the ad is not achievable, from what I know, because you need to be able to set a cookie to differentiate audiences. And apart from Doubleclick nobody sets cookies when their ads show Smiley Happy.
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Kovin Yoong
September 2015

Re: Google AdWords: Multiple layers Remarketing

Top Contributor
# 2
Top Contributor
Hello, Kovin.

I think stacked bidding + impression capping can get you where you want to go. Bid slightly lower for set #2 and even lower for set #3 and everybody will first see the #1 set (until they reach the cap) then #2 until they reach the cap and then #3. Nobody will see #2 before #1 if you bid higher for #1 and so on.

Just make sure you do not optimize for anything and rotate the ads indefinitely.

One small problem that my occur is when an ad from set #2 has a much higher CTR than set #1 and its QS may shoot over the QS of set #1. But by spreading your bidding accordingly I think you should be able to achieve pretty much what you want.

Having completely different audiences, based on who's seen the ad is not achievable, from what I know, because you need to be able to set a cookie to differentiate audiences. And apart from Doubleclick nobody sets cookies when their ads show Smiley Happy.
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.