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Gmail placements, no impressions on tablets, why ?

[ Edited ]
Collaborator ✭ ✭ ✭
# 1
Collaborator ✭ ✭ ✭

Hello,

 

I have a campaign aimed at Gmail with the two placements, several ad groups, and each of the ad groups has zero impressions from tablets from hundreds of thousands of impressions , example in this picture :

 

http://prntscr.com/1xgi9s

 

Why is this happening since most of the tablets should have android on them and gmail installed by default ?

I was hoping for some conversions / Leads from tablets.

Has anyone else noticed this ?

Did you also receive zero impressions from mobiles for this special placements ?

 

[edit] In case a reader is wondering how he/she can verify this information, it is done through the button Segment / option Device when you are at the ad group level [end edit] 

1 Expert replyverified_user
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Marked as Best Answer.
Solution
Accepted by topic author Adrian B
September 2015

Re: Gmail placements, no impressions on tablets, why ?

Top Contributor
# 2
Top Contributor
Hey Adrian,

Have you used any of these Gmail apps before and noticed ads? I don't recall seeing ads in the Gmail App for iOS or Android versions.

And after a very brief search...it appears that some ad delivery functionality has only just arrived this past week.

http://marketingland.com/email-like-ads-go-live-in-gmail-android-app-4-6-61101

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Adrian B
September 2015

Re: Gmail placements, no impressions on tablets, why ?

Top Contributor
# 2
Top Contributor
Hey Adrian,

Have you used any of these Gmail apps before and noticed ads? I don't recall seeing ads in the Gmail App for iOS or Android versions.

And after a very brief search...it appears that some ad delivery functionality has only just arrived this past week.

http://marketingland.com/email-like-ads-go-live-in-gmail-android-app-4-6-61101

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: Gmail placements, no impressions on tablets, why ?

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

Yes this must be it.

I thought the gmail on tablets behaves the same as on desktops.Or maybe somebody used a browser on a tablet to check out gmail without the App,

I do this as I switch to other google shortcuts like adsense or adwords which are not available in the email app.

 

Thanks Smiley Happy