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Getting 100% coverage for a term

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm being told by my digital marketing guy that the reason I'm not seeing our ad is as follows. What are your thoughts?

"Normally, If you are doing a live search on Google, results pages are customized for the user, including the ads that are shown. If you have done multiple searches for the same keyword and have not clicked on your ad, Google determines you are not interested in the offer and they stop showing you that ad.

 

I know we like to see the ad, but if the UI reports impressions, we are getting them. There are very few good reasons to do a live search for your own keywords."

 

 

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Accepted by topic author Mike S
September 2015

Re: Getting 100% coverage for a term

Top Contributor
# 2
Top Contributor

Hi Mike,

 

I have to say that I agree with your digital marketing guy because most of the times if you keep on searching for same thing again and again, Google might not show the same results everytime. 

 

Another important factor could be your daily budget and what is the delivery method. If it's standard, then Google will show your ads more evenly.If its accelerated, then your ads will be shown  until your budget is exhausted.

 

So all in all it can be said that seeing your online depends upon many factors which could be internal as well as external. I would personally not encourage you to look for ads on live search. It's better to use the Ad Preview Tool. https://support.google.com/adwords/answer/1704363

 

Pankaj

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Mike S
September 2015

Re: Getting 100% coverage for a term

Top Contributor
# 2
Top Contributor

Hi Mike,

 

I have to say that I agree with your digital marketing guy because most of the times if you keep on searching for same thing again and again, Google might not show the same results everytime. 

 

Another important factor could be your daily budget and what is the delivery method. If it's standard, then Google will show your ads more evenly.If its accelerated, then your ads will be shown  until your budget is exhausted.

 

So all in all it can be said that seeing your online depends upon many factors which could be internal as well as external. I would personally not encourage you to look for ads on live search. It's better to use the Ad Preview Tool. https://support.google.com/adwords/answer/1704363

 

Pankaj

Re: Getting 100% coverage for a term

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks Pankaj!