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GeoTargeting State vs DMA Region

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi guys, a quick answer please:

 

Why does exist difference between State and DMA Nielson Region about targeting?
Which is the best method for to use in geotargeting campaign?

 

Thanks!

Marco

 

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Marco R
September 2015

Re: GeoTargeting State vs DMA Region

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi There,

DMA region specially divided by manly depend up on TV or Radio audience who are receiving same promotions or offerings from TV advertisement. State targeting manly divided by Geo graphic area.

It’s depends upon your products or service. You have to decide which form of targeting will reach most of your target audience.

Thanks,
Aravindhu.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Marco R
September 2015

Re: GeoTargeting State vs DMA Region

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi There,

DMA region specially divided by manly depend up on TV or Radio audience who are receiving same promotions or offerings from TV advertisement. State targeting manly divided by Geo graphic area.

It’s depends upon your products or service. You have to decide which form of targeting will reach most of your target audience.

Thanks,
Aravindhu.

Re: GeoTargeting State vs DMA Region

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

Thank you @Aravindhu Ch