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Geo-targeting by Latitude / longitude?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Heyhey,

 

I've been using Zip-code targeting for a couple months. But for those of you with experience, know that about 30% of zipcodes within the U.S. are currently not supported within adwords.

 

From my list of 10400 Zipcodes, I can only load up 7500, a 27% loss. No biggie, but it ads up with potentially lost customers.

 

Either way, I thought perhaps Lat/long + radius targeting would be possible within adwords for the unsupported zip-codes?

 

Any ideas?

 

Thanks Smiley Happy

2 Expert replyverified_user
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Accepted by topic author Leo2015
September 2015

Re: Geo-targeting by Latitude / longitude?

Top Contributor
# 2
Top Contributor

Hi Leo,

 

Welcome to the community.

 

I haven't used targeting with coordnates before.

 

But these is an option to select target geographies based on coordinates.

 

It is under - Settings >Location > Edit > Advanced Search > Radius Targeting.

 

Hope this helps,

 

Info

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Leo2015
September 2015

Re: Geo-targeting by Latitude / longitude?

Top Contributor
# 2
Top Contributor

Hi Leo,

 

Welcome to the community.

 

I haven't used targeting with coordnates before.

 

But these is an option to select target geographies based on coordinates.

 

It is under - Settings >Location > Edit > Advanced Search > Radius Targeting.

 

Hope this helps,

 

Info

Re: Geo-targeting by Latitude / longitude?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Actually yea, 5 minutes after I wrote this, I saw "co-ordinates". Works Smiley Happy

Thanks.

Re: Geo-targeting by Latitude / longitude?

Top Contributor
# 4
Top Contributor

Hello ;

Keep in mind that Geo targeting is not perfect;. You might get clicks outside the targeted area. ( Users that their IP is assigned to your targeted area through physically outside.)

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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